
Goldfish Swim School is operated by Goldfish Swim School Franchising LLC, based in Troy, Michigan. The brand provides swimming and water-survival instruction through private and group lessons for individuals of all ages, focusing on survival skills, stroke development, breathing techniques, and skill coordination, primarily serving children ages 10 and under.
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Goldfish Swim School provides a comprehensive support system designed to guide you from your first day of training through every stage of your business ownership.
~13 days: virtual onboarding + Week 1 (orientation, operations, marketing, tech) + Week 2 (Swimologist) in Troy, MI
Troy, Michigan headquarters and virtual platform
Periodic field visits; phone/email guidance; newsletters; Brand Standards Manual updates
2% of gross sales currently (max 3%); greater of $450/mo or 2% first 90 days; then $1,300/mo or 2%
$700/month (access to email, CRM, scheduling/billing software)
Up to 3 days for 1st school; 1 day for 2nd; none for 3rd+